The neon lights of Oxford Street

Even after the sun sets, Europe's busiest shopping street is buzzing with activity. Stores open till late and the streets are filled with people. 

As I joined the crowds, my attention was drawn to the bright neon lights that independent street stores had adorned their stands with. In the daylight I would imagine that these stores would go relatively unnoticed but in the dusk, they shone like beacons, enticing consumers to take a closer look.