Fashion, VideoAnt TranComment

END. x Carhartt WIP "Greyscale"

Fashion, VideoAnt TranComment
END. x Carhartt WIP "Greyscale"

Paying homage to the rich heritage of the iconic brand, the “Greyscale” capsule dives headfirst into the history of Carhartt WIP. Founded 100 years after Hamilton Carhartt established the legendary Detroit-based brand in 1889, Carhartt WIP built upon the brand’s offering, initially for a European audience. Carefully adapting Carhartt’s signature workwear aesthetic for an audience dedicated to forward-thinking and expressive style, the Carhartt WIP line encapsulated the brand’s steadfast cultural cachet.

Citing the historic decision by Carhartt WIP to create the colour “Blacksmith” - an attempt at unifying the various of shades that came from Carhartt’s suppliers, for a more fashion-conscious audience - END. and Carhartt WIP present a collection that is an ode to the plethora of shades seen throughout Carhartt WIP’s history and the unique patina of the brand's fabrics as they age and develop over time.

Ant Tran is product and lifestyle photographer. Currently working at END.