END. | May 2017
Earlier this year I received an exciting opportunity to work for one of the largest global high-end menswear retailers, END. Clothing. Honestly, it wasn't an easy decision to leave Soleheaven after being involved with its creative growth and seeing the business develop. Also not to forget the friendships I'd made with the team. In the end, it came down to my personal goals and END. was the next logical step for me to take.
Even though the two brands operate in a similar space in the market and there is a cross over with some of the products, there are many differences in their photographic approach and outcome. Much of what END. output is created in the studio opposed to on location. Studio lighting is an area that I have less experience in and being at END. clothing would provide an environment where I would be able to develop my skills.
During my first month at I worked with a wide variety of products from brands such as Adidas, Nike, Saint Laurent, Givenchy, Kenzo and Alexander Wang. With so many brands I felt an importance to mix it up as much as I could, photographing them in the studio with different props and on location. Working with strobes has given me an admiration of crafting light. Being able to control it is just brilliant for product photography: positioning it to bring out the texture and detail that I want the eyes to be drawn to.
With any creative endeavour, the opportunities are endless so I'm really looking forward to learning more about how different modifiers affect the light and experimenting more with things like gels.
For now, here are some products I photographed during May.
Ant Tran is product and lifestyle photographer. Currently working at END.